• Reach and Media Impressions: Whilst it is hard to quantify the Return on Investments (ROI) for PR efforts (as most of these initiatives drive overall corporate goals and outcomes), one metric to determine PR campaign’s effectiveness is the views appearing in the media outlets – though these may not have an immediate corelation to sales or revenue, we can be assured that people are reading your message.

• Share of Voice (SoV): The percentage of media coverage that your brand receives compared to your competitors. This can be measured through an uptick in your direct and organic analytics (be mindful that it is also dependent on the type of PR and story placements). By understanding our SoV, you can better strategize your campaign efforts.

• Domain Authority: Evaluating your website's legitimacy and authority based on backlinks and other factors.

  
  

• Backlinks: Monitoring the number of high-quality backlinks obtained from media sources and media coverage.

• Sentiment analysis: The process of monitoring the general tone (positive, negative, or neutral) of social media mentions and media coverage.

• Website Traffic: Tracking website traffic from social media and media coverage to evaluate the effectiveness of campaigns.

• Social media engagement: The measurement of followers, likes, shares, and comments on social media sites.

• Event Participation and Attendance: Tracking participation and attendance at webinars or events.

• Customer satisfaction: Using questionnaires or comments to determine how satisfied customers are.

• Employee Morale: Evaluating the campaign's effects on staff involvement and morale.

There are other factors like setting appropriate metrics, and taking into account of qualitative metrics etc. To obtain the most precise and pertinent data, you must tailor your strategy. Talk to us to find out more.